Design Now: a space to be experienced, in the heart of Crema
by Andrea Lunghi
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In the heart of Crema's historic center, at Via Mazzini 74, Design Now also takes shape as a physical space. Here, the online project translates into a real place to experience and live. The showroom hosts a carefully curated selection of Italian and international design brands, alongside artistic craftsmanship pieces such as ceramics, paintings, and sculptures, with a keen eye on local realities as well.
Design Now unfolds over three floors of an ancient house-shop, restored with respect and sensitivity. Each room is designed as a domestic space, rather than just a simple store: a place where design can be discovered calmly, touched, and imagined as part of one's daily life. Entering the showroom means immersing oneself in a story made of materials, volumes, and details, simply feeling at home.
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